It is our 2nd birthday! Join Amanda as she reflects on two glowing years of Amanda Harrington London, and find out how we are using our birthday to give back, with 10% of all AHL website sales* from 1st - 9th May going to Glass Door, a homeless charity which is close to Amanda’s heart.

Two years ago, I founded Amanda Harrington London – backed by an all female board and following 18 years’ experience as a body expert in skin finishing, contouring and sunless sculpting on film sets, editorial and red carpet. Over the course of creating well over 10,000 radiant, natural tans (yes, you read that right!), I quickly learned that my unique method – delicate, precise layering of skintone led colours, using a ‘better by brush’ and skin-first approach – was anything but standard. The results were truly game-changing, and I knew I wanted to move my ‘at home bespoke blends’ out to a wider audience, and make sure everyone could ‘feel’ the way the VIPS’s do – brimming with confidence and looking effortlessly bronzed.

Before I developed my own line, it felt like much in the industry needed to change – reliance on intense colours, heavy application methods, toxic sprays, harsh exfoliating rituals. In fact, it contradicted everything I knew to be true: that a lighter touch that sits on a hydrated moisture base, buffed in with a brush is how you create a natural, easy glow. I knew I could create tan clever tan compatible skincare and sunless tanning products that empowered people to feel more confident and comfortable in their own skin – a new bronzing protocol that not only achieved that effortless, Parisian inspired radiance, but improved your natural skin’s texture and tone at the same time. My raison d’etre is to ensure that every woman who uses my 3 step method looks in the mirror and has that ‘peacock effect’ – It is what I see with both men and women as they flourish before the mirror as they step into this renewed, glowing version of themselves. To me, this is the ultimate reward.

My life’s work is right here and I am forever grateful that in just two (incredibly fast-paced!) years, we as a team have made strides to change an industry for the better, won 9 awards and most of all that our AHL community have bought into the change, the technique and can see the results for themselves. It is a beautiful thing.

 

It does not stop here…so many more launches and collaborations I am excited to bring to you over the next few years, but for now I am super grateful to the support we have been given within the industry.

As I sat down to write this post, I had a few ‘business wins’ in mind that I wanted to celebrate with you – our new launches in H Beauty and Space NK, as well as our global launch with Net-a-Porter, to name just a couple. Real dreams come true, and partnerships I have had my sights set on since day 1. But as I write, I am reminded of the more ‘human’ wins too: over 18,000 people from our website alone that we have helped achieve a perfectly hydrated glow; the countless collaborations with wonderful, like-minded beauty lovers; my superhero team internal and external of 46 who lead this mission, and I absolutely could not be without. They are the ones that help bring my vision to life.

I know that I am incredibly blessed to have been able to push forward with the growth of AHL in the face of a global pandemic. I think that is why giving back this year, as part of our 2nd birthday celebrations, felt more important than ever. I am delighted to be able to share that from 1st – 9th of May 2021, there’s an extra reason to glow when you shop our sunless tanning and skincare products. We are sharing the love and giving back to a cause close to my heart: Glass Door, the charity providing a route out of homelessness. Since 2005, the number of people sleeping rough in London has more than tripled, and it has only increased since the start of the pandemic. I have been a long-time supporter in a personal capacity – volunteering in person on Flood Street and cooking each Friday – and I’m beyond thrilled to announce that we’ll be donating 10% of all website sales* made from 1st – 9th of May to Glass Door**. There has never been a better time to shop, and I am so excited to help effect real change through the sale of our products – I can’t think of a better way to mark our special occasion.

Thank you for supporting Amanda Harrington London over the past two years, and I can’t wait for you to see what’s next.
Thank you.

Love Ax

 

 

*net of VAT and delivery.
**Glass Door Homeless Charity a registered charity (number 1083203)
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